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Inspiring Through Beauty

At Lipstick By Imani, we fuse beauty with passion and purpose.

Founded in 2019 by Toya Imani, a proud HBCU Alum from Jackson State University, we bring you quality cosmetics that align with our commitment to eco-friendly and cruelty-free practices.

With each purchase we share unique affirmations with our customers, encouraging you to embrace your inner beauty.

More than a beauty brand, Lipstick By Imani is deeply rooted in community impact. Toya dedicates her time to mentor young ladies, embodying the essence of beauty with purpose. Join us in celebrating individuality, confidence, and the joy of making a positive difference.

“Let your vision be on a map to the journey you are on. Never put a limit to your vision. You can accomplish it all. - Toya Imani

Our Core Values

1. Empowerment: We believe in empowering individuals to embrace their unique beauty and cultivate confidence.  2. Sustainability: Committed to eco-friendly practices, we strive to minimize our environmental footprint with cruelty-free products. 3. Community Impact: Beyond beauty, we invest in the growth and aspirations of young ladies aged 12-21 through mentoring programs. 4. Passion for Purpose: Founded on the passion of our CEO, Toya Imani, Lipstick By Imani is a brand that blends beauty seamlessly with purpose. Join us on this journey where every purchase comes with a unique affirmation. We're telling a story of empowerment, sustainability, and community impact.

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